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In addition to creating a successor to the 1939–1948 Lincoln Continental, the Continental Mark II was also intended to revive the memory of the 1930s coachbuilt Lincoln Model K, among the flagship American automobiles of the time. Under William Clay Ford, the Special Products Division set out several objectives. The same year, the two-door luxury segment saw several American-produced vehicles enter production, with the launch of the limited-production Cadillac Eldorado, Buick Skylark, and Oldsmobile Fiesta convertibles by General Motors (coinciding with the launch of the Chevrolet Corvette, as a sports car roadster), the Chrysler C-300 and the Packard Caribbean convertible. Initially meeting with rejection from upper Ford management, in 1953, design work was approved to bring a successor to the Continental to production. Led by William Clay Ford, the team consisted of John Reinhart (chief stylist), Gordon Buehrig (chief body engineer designer of the Cord 810), and Harley Copp (chief engineer).
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In 1952, the company formed the Special Product Operations team (later Special Products Division). While the Lincoln Continental had gone on to build a positive reputation, the Continental was an aging design, as a variant of the 1936 Lincoln-Zephyr.įollowing the withdrawal of the 1939–1948 Lincoln Continental, by the early 1950s, interest in a successor vehicle proved sufficient for Ford Motor Company to commence development on a successor. Following World War II, the Lincoln and Mercury brands had been grouped together within a common division to streamline their operations.
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In modified form, Lincoln still uses the four-point star emblem introduced by the Mark II each version of the Mark series (and the 1982-1987 Lincoln Continental, as well as the 1977-1980 Lincoln Versailles) was styled with a "Continental" spare-tire trunklid.įor the 1949 model year, all three divisions of Ford Motor Company unveiled their first post-war product line, with Lincoln discontinuing the Lincoln Continental after six years of production (interrupted by World War II). For 1969, Ford revived the chronology of the Mark series with the debut of the (second) Continental Mark III coupe, leading to five successive generations the model line currently ends with the 1998 Lincoln Mark VIII coupe. įollowing the 1957 model year, Ford discontinued its flagship Continental division, with the division phased into Lincoln from 1958. The rest of the vehicle was largely hand-assembled, leading Ford to lose thousands of dollars for each example produced. Produced solely as a two-door hardtop coupe, the Mark II used standard Lincoln mechanical components, including its "Y-block" V8 and automatic transmission. The vehicle derived its name from European manufacturing practice, with "Mark II" denoting a second generation (succeeding the 1939–1948 Lincoln Continental).Īs the most expensive American-produced automobile of the time, the Mark II was marketed against the Rolls-Royce Silver Cloud.
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The only product line ever marketed by Continental during its existence, the Mark II served as the worldwide flagship vehicle of Ford Motor Company. The Continental Mark II is an ultra-luxury coupé that was sold by the Continental Division of Ford for the 19 model years.
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